Name: is the name of the Product. You can change it to any custom name you like or leave it as is. Keep it similar to the membership name it relates to so that you do not get confused.
Unique ID for PayPal: is what people see on their receipt when they pay you or login to PayPal to see what they paid. Try to be descriptive, so even if people see this 1 year later they know what they purchased. i.e. : One year Golf Digest Elite Membership with Hand Held Software.
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